Reflections on Leadership

reflections on leadershipBy Julie McDonald

I participated in the Community Arts Education Leadership Institute last summer, a program which included a 360-degree feedback process, a week-long intensive seminar, and follow-up coaching. This experience has been a transformational learning experience for me, largely due to the rare opportunity to stop, reflect, and plan in the context of group discussions regarding effective leadership.

The importance of reflection

In the past, I resisted taking the time to reflect on my leadership because I had a sense of guilt about taking the time away from other tasks I viewed as more practical. The importance of reflection finally hit home for me as a result of the profound connections I made with the group and the intense level of discussions which we were engaged in.

As individuals, we never could have gained the depth of insights we generated as a group, nor the pragmatic applications and strategies that sprouted as a result of those insights.

Each participant, having a different set of stories, experiences, and knowledge, made a unique and valuable contribution to the group through full participation. The safe, open, and supportive atmosphere enabled for participants, including me, to completely open up their hearts and minds. It was an enormous blessing to be both giving and receiving from such an inspired, diverse group of professionals.

A 360-degree view

One of the most impactful, and somewhat horrifying, activities we engaged in was a 360-degree feedback process.

Fifteen individuals – direct reports, board members, colleagues and stakeholders – answered questions regarding my overall leadership competencies in areas such as vision, wisdom, communication, integrity, and conflict management. I could feel heart palpitations when I was handed the 40-page summary of their candid, anonymous interviews.

This was the most comprehensive and structured feedback I’d ever received in my entire career, and I had virtually no sense of what might be inside. I was able to digest the information after taking several deep breaths and reading through it several times. Being thrust into this new level of the unknown had an incredible effect on my learning. I gained new awareness of my deepest strengths and validation on things I suspected I needed to work on (always that dreaded conflict management), as well as several eye-opening comments on communication issues with my organization.

The supportive environment of the institute helped for each of us to further distill the results of our 360-degree reviews, and to create action plans around where we wanted to grow. Three months of coaching after the institute helped to bring our action plans to life.

Reflecting on a regular basis

Since the institute ended over a year ago, I’ve been consistently engaged in this new practice of slowing down and taking the time to reflect on a regular basis, resulting in a heightened sense of awareness of my own strengths and areas for improvement, as well as a deeper clarity on my core values and how they can influence my decision making. I’ve also deepened my practice of requesting ongoing feedback from others in a structured way.

Overall, my participation in the institute has enabled for me to be fully present and to make more meaningful contributions to others around me, my organization and my community.

About Julie McDonald

Julie is the executive director of Leap: Arts in Education.

A New Look at Arts Advocacy

a new look at arts advocacyBy Alison Konecki, 2012-13 EAP Fellow

In a presentation hosted by Theatre Bay Area at Shelton Studios on November 27, Margy Waller, senior fellow at the Topos Partnership, presented the findings from a research initiative designed to better understand what arguments for artistic value did and did not resonate with the general community.

A misguided approach?

When expounding upon the virtues of the arts to those not already in its passionate throes, I often default to a quantitative approach:

The arts create jobs! 

The arts contribute such-and-such dollars to the GDP! 

For members of a sector with largely qualitative attributes, individuals in the arts have gone to great lengths to provide quantitative data in support of their cause. It’s certainly understandable – we figure we’re being smart tacticians by engaging in the numbers and stats which are so significant to other sectors.

Go on, tell us we’re frivolous and a waste of tax dollars . . . then bam! Hit them with the good stuff.

“Perhaps you didn’t know, but for each new dollar of ‘value added’ by the performing arts industry in California, the state’s economy gains $1.38.” You smile triumphantly, holding back that well-deserved pat on the back.

Not so fast.

According to Waller, you’ve already lost the battle. Their eyes have glazed over and they’re thinking about whether it’s their turn to bring in the office donuts tomorrow.

But why? you ask. I spoke their language!

As explained by Waller, the use of economic impact facts and figures by well-meaning arts advocates is a misguided approach. The same goes for the other favorite tool in the bag of arts advocacy tricks – arts education.

Facts and figures are boring, and often do little to dispel any skepticism on the part of the listener. Arts education, while successful in inciting far more excitement in the listener, is often a tricky route to navigate. The excitement lies in the education component, leaving the arts part of the matter lying sad and forgotten in the dust.

It’s these typical non-responses or misguided responses to arts advocacy efforts that led Waller, with the Topos Partnership, to develop a research initiative aimed at determining which arguments for artistic value resonated with the general community, which did not, and which were even proving detrimental to the cause.

Surprising results

Through hundreds of talkback sessions designed to uncover what people think about a topic, rather than what they know about it, Waller found some surprising results – most notable being that “the arts” were often equated to entertainment. That in itself wasn’t terribly surprising. More surprising was the equation between the two. When viewing the arts as entertainment (a private choice), many failed to see why they were deserving of public concern and funding.

Whither arts advocacy?

If that is, indeed, the prevailing sentiment, is there even a place for arts advocacy?

Before you grow too despondent, allow me to pull you from the ledge. There is some good news. While it was true many people viewed the arts as nice but not necessary (and certainly not necessary with regard to public funding), Waller did find that there’s really no active opposition to the arts. In fact, most individuals, regardless of whether they believed the arts to be a matter of public concern, associated the arts with two specific benefits:

  1. The arts contribute to neighborhood vibrancy
  2. The arts connect people

The kicker was that even if individuals were not attending or actively participating in arts-related activities, they still believed in these two benefits.

The key, then, as Waller discovered, was to draw upon these positive associations already residing within the hearts and minds of individuals and use them to the arts advocate’s advantage.

Rather than fighting to overcome hurdles already laid out clear and menacing, why not take the path of least resistance by working with the positives and build from there? A notion revolutionary in that it’s not revolutionary at all.

Put down the stats sheet?

–          Yes!

Drop the picture of children huddled over an arts and crafts table?

–          Yes! Well, sort of. Pictures of children eagerly tucking into arts projects are great, as long as the pictures are within the larger frame of the arts contributing to the connecting of those children, not solely within the long-favored framework of arts education.

Shifting the conversation

The discussions framing the arts need to be shifted from the personal to the public arena. The way to achieve that shift is through the notion that creative activity sets off a ripple effect of significant benefits throughout the community, contributing to its overall vibrancy and connectedness.

In addition to shifting this framework within one’s own public relations and advocacy efforts – be it for a single organization, a local arts community, or the arts nationwide – a crucial factor in making this approach work is ensuring that your message is conveyed clearly across all channels. Often, those channels are trickling down from our friend/foe, the press.

Sure, you can’t control the press 100% of the time (ha!) but you can work with the press on a regular basis to provide them with the framework in which you’ve already carefully laid out your pro-arts messages.

When they contact you looking for an image to run with their coverage of your event, don’t send them the static picture of a playbill or the symphony hall that does little to demonstrate to the community the positive impact of your arts organization. Instead, send them the pictures of the audience mingling before the performance, or the artist chatting with a gallery patron at an opening.

Yes, you read right – no need to even show images of the orchestra/artwork/ballet; what is important is conveying how those things contribute to the vibrancy and connectedness of a community.

Of course, it isn’t merely a matter of being PR savvy. If you want your community to start thinking collectively with regard to the arts, then you have to start thinking collectively as well. Get creative! For more inspiration, and in-depth report on Waller’s findings, check out The Arts Ripple Effect.

If it’s always a fight down to the eleventh hour to get the support and funding, why not focus your efforts on shifting the community’s day-to-day mindset about the arts so that it never has to come down to the eleventh hour? Forget the stats and work with the values already in place: the arts contribute to the overall vibrancy and connectedness of a community; investment in the arts is an investment in our community.

Discussion:

What are some of the ways you have worked to advocate for the arts within your community?  What worked?  What didn’t?

Are you surprised by Waller’s findings?  Will you adopt any of them to benefit your specific arts advocacy efforts? 

About Alison Konecki

Alison Konecki is a freelance arts program and development consultant and a recent San Francisco transplant. She graduated with a B.A. in Art History and English from Canisius College in Buffalo, N.Y. and received an M.A. in Art and Museum Studies from Georgetown University in Washington, D.C. During her tenure at Georgetown she spent a semester in London where she completed a course in Art and Business with a focus on contemporary art at Sotheby’s Institute of Art. Prior to her move Westward, Alison was the development and community outreach coordinator for Transformer, a non-profit alternative art space in Washington, D.C., where she coordinated public programming initiatives including the organization’s Framework Panel Series, and assisted with development operations ranging from grant writing to donor cultivation. While in D.C., Alison also served as co-founder of Knowledge Commons DC – a free, self-generating “school” designed to provide non-traditional community learning and instruction.

Holiday Mixer

MERRY HAPPY JOLLY YOU
EAP Holiday Mixer
Thursday, December 6, 5:00 PM to 8:00 PM

Center for New Music
55 Taylor Street, San Francisco (map)

Happy Hour refreshments provided
$5 suggested donation

Come meet the 2012-13 Fellows, reconnect with colleagues, and make new friends. Celebrate the year that has passed and the one that is about to begin!

RSVP on Facebook or in the comments below

Hosted by the 2012-13 EAP Fellows

Event Recap: At the Mercy of the Crowd(funding)

By Deborah French Frisher 

It seemed impossible to match the frequency outside Gray Area Foundation for the Arts last week on San Francisco’s Market Street when the Giants played the second game of the World Series several city blocks away.

And once inside the no-nonsense GAFFTA location for the panel event At the Mercy of the Crowd(funding), the field of what is possible at the intersections of technology, arts, and culture was alive with a voltage of enthusiasm just as palpable.

The panel addressed the full room full of innovators in a presentation and Q & A that gave new meanings to the terms of  pitch, strategy, team, and fans or friends.

Coaching from the panel
The diverse panel was moderated by the Stacy Bond, creator and executive producer of SonicSF. Panelists included Alex Kane, musician; Eleanor Hanson Wise, co-founder of The Present Group; and John Spokes, director of development,
USA Projects.

Stacy introduced her role on the panel with a generous disclosure about how her experience in crowdsourcing funds through Kickstarter had fallen short of their vision for a launch, creating a credible space for sharing not only successes, but the failed attempts that are inevitable and lead to successful strategies through lessons learned. Eleanor described successes of The Present Group in providing a subscription service for clients to receive and view cutting edge on-line art, web hosting with incentive prizes and an experiment in art micropartronage. Alex described his resourcefulness in a college social media marketing class of enrolling class members to make their assigned project his Kickstarter campaign, describing the critical value of a small mass of friends that moved his campaign as a solo musician. He also spoke about the soft value of getting the word out about one’s project through the crowd funding process. John brought a seasoned presence to the panel, describing the role of the artist in the ecology of culture, providing not only an introduction to the philosophical framework of USA Projects, but validating the challenges and gifts of most of the people in the room.

The thrill of the full house that evening generated the kind of intelligent hope and informed commitment to find one’s community and enlarge the spirit and service of that community through your shared vision. The event at GAFTTA offered concrete ideas for how to get your game on as a team so that the crowd (funding) will come.

Take-home tips

  • Go together, not alone. Have a supportive circle, a group of friends that can amplify your reach through social media.
  • Take confident hold of the important roles played in culture and its economic ecology by artists, tech innovators, and cultural administrators when sustaining the original passion through the long concrete hours of work that goes into project crowd funding.
  • Practice pitch perfect; it takes feedback and revision of content to choose the words that get your project’s idea out of your brains and into someone else’s heart.
  • Rejection or falling short of the funding goal is an opportunity for clarification.
  • Repeat yourself, oh, yes, say it again and again and be sensitive to the timing: a burst of enthusiasm in the beginning, a slump in support after, and a subsequent need for that second wind to bring the project home in the life of your crowd funding campaign.
  • Make innovative offers with meaningful benefits to those who give to your campaign and, thereby, become partners in reaching your goal. Cultivate community and involvement.

Thanks to folks at GAFFTA for the open door on Market Street and it’s role in making sense that night of the madding crowd(funding).

 

About Deborah
Deborah French Frisher is a writer working as project Director for GlobalChill.org, assistant professor in drama therapy at California Institute for Integral Studies, and author of the burgeoning blog her French press.

Mercy of the Crowd(funding)

Thursday, October 25, 6:00 PM
Gray Area Foundation For the Arts
923 Market Street, Suite 200, San Francisco (map)
Sliding scale, $5-$25

Space is limited! RSVP via Eventbrite

 

Crowdfunding platforms are proving there’s a new way to raise money in the arts. As of April 2012, a total of 20,000 projects raised $200 million+ through Kickstarter alone. Join Arts + Tech SF and Emerging Arts Professionals (EAP) as we explore how crowdfunding platforms are being used in the arts and creative sector.

We’ll explore questions like:

  • How is technology and a hyperconnected world helping artists get their projects off the ground?
  • How are funding models being changed by technology?
  • And what happens if my project isn’t funded?

Panelists
Eleanor Hanson Wise, Director & Co-Founder, The Present Group
Alex Kane, Musician
John Spokes, Director of Development, USA Projects
moderator Stacy Bond, Creator & Executive Producer, SonicSF / EAP Fellow 2011-12
6:00 PM Performance by Alex Kane
6:30 PM Panel
Reception to follow

 

This program is presented by ArtsTech, Emerging Arts Professionals / SFBA, and Gray Area Foundation for the Arts, and is one of many Creative Conversations taking place in October as part of National Arts and Humanities Month, coordinated by Americans for the Arts.

Special thanks to our in-kind partners Naked Wines and Whole Foods Market, and Tumblr as lead sponsor of ArtsTech.

 

Panelist Biographies

Eleanor Hanson Wise is the co-founder and director of The Present Group, a project-based initiative that blurs the line between art production, commerce, advocacy, and philanthropy. She has developed a program for TPG that includes an art subscription service, a web hosting service that funds an intermittent arts prize, and Art Micro Patronage, an experimental exhibition platform showcasing and funding artwork online.

 

 

 

 

John Spokes, an experienced fundraiser and management consultant with an extensive background in the performing arts, joined the USA team in 2011 after serving as the director of development at UCLA Live for five years. In Minneapolis, Spokes operated his own nonprofit management consulting business and served as director of development at Chrysalis, A Center for Women, successfully implementing a multimillion-dollar capital campaign. From 1994-98, he was a key part of the development team at Minneapolis’ Guthrie Theater, working as director of annual and individual giving, interim development director, and director of community giving. He was also the annual fund manager at the highly respected Children’s Theatre Company, director of development at the innovative Illusion Theatre, and co-founder and managing director of the Eye of the Storm Theatre. Spokes devotes much of his work and leisure time to arts advocacy as a volunteer leader. When he moved from Minneapolis to Los Angeles, he was able to sell his snow blower – a day he considers to be the most liberating moment of his life!

 

 

Event Recap: Standing Room Only

Standing Room OnlyBy Leora Lutz

Success as we know it? It has so many definitions and variables, it’s difficult to know where to begin.

Bay Area Emerging Museum Professionals and Emerging Arts Professionals / San Francisco Bay Area thought one place to start would be an engaging conversation among those who are defining  and redefining  success in the arts regularly.  On August 14, The Cartoon Art Museum welcomed the groups and a lineup of experts in the field to crack open the ideas surrounding the nebulous “success.”

Constantly Felt

The view of success can change each time a new event happens, each time new feedback is given, each time an idea is scrapped before it even makes its way to the stage. On the other hand, the view of success also changes once that email comes in with a life-changing sentiment, a production is able to continue to bring in guest artists because of record-breaking ticket sales, or the program that was a huge risk turned out to be the most popular Friday night since DIY became a household term.

As success is a measurable aspect of the art business that supports the future of museum and performing arts, and as we are still in a time of talking about the precarious “economic climate,” the topic of success will invariably be a never-ending discussion.

With all of its myriad definitions, success is contingent upon measurable results but, more important, it is dependent on fulfilling the mission and artistic vision of the organization.

Success becomes a manner of ownership, not just opinion, as each individual curator, performer, museum-goer, educator, administrator (and so on) only furthers the complexity of what success means to them and to the organizations they work for or support in other ways. Success is something shared and felt. It is something that vibrates and generates a magnetic energy.

Putting it that way highlights how vital it is for an organization to remain successful. Some key points throughout the discussion to keep an organization on track:

  • Trust whomever you are working with has something to offer.
  • Set your visions and voices at a high concept denominator  the lowest common denominator is not a worthy or engaging standard.
  • Build credibility so you can “trade” it up later.
  • Be true to your mission (and rewrite that mission whenever necessary).

If at First

Fine Arts Folk at Standing Room Only

Photo by David Lees (l to r: Holly Turney, Gregory Stock, Timothy Burgard)

Failure seems to be a buzzword that has been, well, buzzing around lately. It’s all I’ve heard since I arrived a year ago to the Bay Area. There seems to be an acceptance of failure in ways that almost mimic apology. It’s as if people are reveling in the failure/success paradigm whose benefit is perhaps a form of acceptance of the unattained. Is this counter-productive?

Gregory Stock, museum educator at Fine Arts Museums of San Francisco, reminds the audience that the inherent benefit of failure is to rise to the surface. I would posit that being in a place of discomfort, and maybe even failure, are places where the real risk can take place, where fresh ideas can happen.

Annie Phillips, public relations assistant at the San Francisco Symphony and manager of Magik*Magik Orchestra, noted that failure is an opportunity to reassess and do things better the next time.

But as ODC‘s director of institutional giving Brian Wiedenmeier notes, the opposite sometimes happens: “focused on success to the exclusion of failure.” At what cost? “Everybody has sucked every now and then and we just don’t talk about it,”  Wiedenmeier quips.

Rob Ready, marketing manager at ODC and co-founder of PianoFight, explained that failure is embarrassing but also humbling to talk about because it gets people to value what they do and to be more focused on putting their money where it matters.

Bottoms Up!

Without a doubt, the ubiquitous bottom line is a point of constant concern.

“The art world is afraid of money and this is a bad thing,” claims Stock and, in many ways, I would have to agree. It seems to be an unspoken need that is supposedly overshadowed by altruism. And so the success plot thickens even more. To use the proverbial bottom line again, art institutions and artists need program funding and monetary compensation to survive. In many ways, survival and longevity are forms of success.

Measuring this success requires malleability for new media outlets and maintaining the more tried and true forms of communication also. Jenna Glass, associate director of marketing at ODC, had some sound tips.

  • Have a dynamic and interactive web presence that you monitor and update regularly.
  • Involve yourself in social media in ways that are generative to the current programs.
  • Be nimble and try new strategies.
  • Know your audience (we say this all the time!) and develop niche strategies within the larger organization to build new audiences.

With that, sometimes the niche will grow into the new mission, or be a supplemental program that can help fund the other important projects. I would add, as learned from a previous blog post about place-making: talk to people, survey and chat with your audience, share your ideas with others so you can build a critical mass of ideas. Imagine the impact if several institutions were propelling similar ideas at the same time!

Meaningful Experiences

Timothy Anglin Burgard,  Ednah Root Curator in Charge of American Art for the Fine Arts Museums of San Francisco, shared an inspiring, passionate, and articulate speech challenging the audience to take a more political position and to confront mediocrity with their practice.

Museums owe it to the community to fuel ideas that generate new, valuable thought and change in the community. As so many of us are “preaching to the converted,” as Burgard stated, it is important to look beyond our comfort zones and to be in opposition to what we are used to. I would say that would apply well to anyone: as visitors to museums and each other’s projects to discussing programming ideas for future exhibitions and performances to sitting in board meetings.

Meaningful experiences are paramount to success, and everyone would benefit from a greater understanding of how to define ideas of what is meaningful to an institution and in their own personal practice.

To quote Glass earlier in the panel: “What is the story I need to tell?” Again, success is circling back to what matters, and the meaning. Or as Phillips stated, “[It’s] what gets across the footlights.”

Holly Turner began the panel with an exercise:

As a ________ I am ________ .  When I work in ________ I need to have ________ and ________.

As self-affirming as it may seem, it is perhaps not something that we plainly say on a regular basis. And perhaps perhaps even more elementary, it can be a way of understanding others if put in the form of a question.

Now more than ever as artists and arts workers are being asked to wear multiple hats, new meanings for success need to be created. What seems to be at the crux of success is “the push”: push the programming and ultimately push boundaries aside and push expectations. From the grandiose to humble, success has the potential for greatness.

 

About Leora Lutz

Leora Lutz  (http://www.leoralutz.com/index.html)  is an exhibiting, interdisciplinary artist with a professional history as a writer, gallerist and art administrator.  All aspects of her practice grab onto historical context, alters it, and re-presents it as a way to shift previous understanding into flux. Her work has shown at galleries, institutions and museums, including MOCA LA, Palm Springs Museum of Art, The Wattis Institute for Contemporary Art, Riverside Art Museum and the Henry Project Space in Seattle. Her art and professional bibliography includes numerous critiques and profiles from The Los Angeles Times, NBC news, White Hot Magazine and LA Weekly to name a few.

Standing Room Only


Standing Room Only
Defining Success in Arts and Culture
Tuesday, August 14
6:00 PM – 8:30 PM

hosted by Cartoon Art Museum

RSVP via Eventbrite

Is it a hit? In the arts we define success in very specific ways. What does it mean for a program to be a hit? Commercial and popular success? Critical acclaim? Earned income? All of the above?

Join the Bay Area Emerging Museum Professionals and Emerging Arts Professionals SFBA as we mingle and define success in the creation and presentation of art.

This collaborative conversation and mixer will begin with short presentations from 6:30 PM to 7:30 PM featuring:

Jenna Glass, Associate Director of Marketing, ODC
Annie Phillips, Musician / Public Relations Assistant, SF Symphony / Manager, Magik*Magik Orchestra
Rob Ready, Marketing Manager, ODC / Co-Founder, PianoFight
Gregory Stock, Museum Educator-Public Programs, Fine Arts Museums of San Francisco
Brian Wiedenmeier, Institutional Giving Director, ODC

They’ll share their experiences with hit shows, describe how their organizations define success, and talk about the ways emerging arts workers can redefine and better measure success.

We’ll keep the ideas flowing with casual conversations, social media, and an “idea board,” all while enjoying drinks and snacks compliments Emerging Arts Professionals.

 

6:00 PM – 6:30 PM  Drinks & Networking

6:30 PM – 7:30 PM  Presentations

7:30 PM – 8:30 PM Open Discussion & Networking

Follow this event on Facebook

Presented by Bay Area Emerging Museum Professionals and Emerging Arts Professionals / San Francisco Bay Area, hosted by Cartoon Art Museum

Nonprofit Finance: A Primer for Young Professionals

Sunday, July 22, 2-5pm
& Sunday, July 29, 2-5pm

at Intersection for the Arts
925 Mission Street, San Francisco

Sliding scale $20-$80 per session
Free for EAP Fellows
Register at Eventbrite 

To recieve up to the minute updates,
click attending at this events’ Facebook page.

This workshop is provided in two parts. In our first session on July 22, we will review the differences between cash and accrual accounting and financial statements: Balance Sheets, Income Statements, and Statements of Cash Flows. In the second part we will learn how to analyze these statements so you can determine the viability of an organization and its projects, and make projections for future years.

The discussions in the second session on July 29 are extremely important in creating a long-term plan. Too often, nonprofits make the mistake of creating budgets on the fly: organizations create balanced budgets one or two months prior to the new fiscal year. Such a document becomes useless in the case of economic booms and busts. Solid financial planning gives a nonprofit the tools to make decisions.

You will gain the most from the second session if you are able to bring 5 years of financial data from your organization. This can come in the form of Cultural Data Project, Annual Reports, or IRS 990s. All nonprofit 990s are available through guidestar.org (registration is free). Please remember that analysis and forecasting requires 5 years of data. Participants without access to historical data will use a sample set.

You are welcome to participate in only one of the two sessions, but encouraged to do both!

About the Instructor

THERESE F. MARTIN is a management consultant and professor of management and finance. She has worked, consulted, and lectured in the fine arts sector and has overseen multi-sector projects and served on numerous boards of directors and on panels for the City of San Francisco and San Francisco Unified School District’s Visual and Performing Arts Office.

She was the executive director | chief executive officer of ArtSpan, a San Francisco visual arts nonprofit, where she executed turnaround and re-organization. She was the development director of Young Audiences of Northern California. She will serve as a faculty senator at Golden Gate University in 2012-2014 and has served as the treasurer | board member of the Association of Fundraising Professionals; as secretary | board member of Oasis for Girls, a young women’s resource organization; and as the treasurer | executive committee member of the Arts Providers Alliance of San Francisco, a consortium of arts education providers. Prior to nonprofit work she was a project manager in the publishing industry and art consultant.

Ms. Martin is a doctoral candidate at Golden Gate University and was a 2010-11 Fellow with the Emerging Arts Professionals of San Francisco. She holds an MBA in Executive Business Administration from Golden Gate University, a Certificate in Fund Raising Management from the Center on Philanthropy at Indiana University, and a BFA in Art History from the University of Kansas.

The Art of Tech: Zero1 Festival App to Capture the Crowd

Zero1 App to Capture the CrowdBy Michael DeLong, Managing Editor

Nonprofit arts organization Zero1 needed a way to help people make sense of its biennial, Seeking Silicon Valley, scheduled for September 2012.

Spread over three months and more than twice as many cities, the festival presents a big challenge with respect to keeping visitors engaged and informed.

To tackle the challenge, Zero1 decided to create an app. As recently noted by Frank Barry of Blackbaud, technology plays a key role in audience engagement for the arts and culture sector. For Zero1, an organization whose mission is at the intersection of art and technology, a tech-based approach to this problem makes perfect sense.

A community comes together

With that in mind, Zero1’s community engagement manager Danielle Siembieda-Gribben organized HackFlux: a weekend hackathon bringing together a mix of coders, developers, designers, artists, and thinkers this past June. The goals of the hackathon were twofold:

  1. To build a community around mobile development and art
  2. To have in place the starting point for an app to create a seamless visitor experience at the biennial

Flexing her background in community organizing — Siembieda-Gribben spent years working for ACORN — she structured the hackathon to maximize learning and shared knowledge. A Tech Advisory Committee of nine Bay Area technologists such as Kollective Mobile CEO Sian Morson mentored the teams.

A core group of interns assembled by Siembieda-Gribben will go on to develop the winning team’s idea, using an API designed by Lift Projects for Zero1.

The teams get to work

The participants gathered at TheGlint, a live-work community aimed at accelerating the creation of value through design, philosophy, the arts, technology, and entrepreneurship — all set atop Twin Peaks backed by a stunning view of the Bay.

For 48 hours, four teams brainstormed, tinkered, designed, and revised, culminating in a presentation for a hand-selected jury. Including tech experts such asAngelHack founder Greg Gopman, Michael Shiloh of DorkBot San Francisco and the Exploratorium, and TheGlint co-founder Alexandros Pagidas, the jury picked the winning idea based on set criteria. The app should

  • be accessible to the widest possible audience
  • be feasible to create, sustain, and maintain with the resources provided
  • have a strong concept demonstrating creativity and innovation

Additionally, each team needed to provide a clear plan for the execution of the app by the end of summer.

Zero1 HackFlux WeekendA winner emerges

The four teams brought excellent ideas to the table, impressing both the crowd and the jury. Proposals included fun geocaching activities to draw attendees into deeper engagement with the biennial; informative, interactive maps; and a personalized, art-enhanced experience to alleviate the stress of festival parking.

A remarkable part of the judging portion of the event – and of the hackathon overall – was the collaborative energy sparked among the teams. As one team presented, others offered on-the-spot suggestions. The feeling was one of cooperation rather than competition.

In the end, one team’s idea did stand out to the jury. Team Reactor, composed of Kelsey Innis, Anna Billstrom, and Helen Mair, proposed an app to crowdsource reactions to the festival artwork in the form of voice, text, and drawings.

Called The Reaction Trader, the app will allow festival-goers to trade anonymous reactions to nearby art (the response mechanism remains locked until the viewer is within range). It will also allow attendees to vote up specific reactions, creating a leaderboard of top responses.

There was some debate around the wisdom of allowing for anonymous comments — the fine line between candor and a race to the bottom — but the winners have the rest of the summer to work it out with the core team.

Don’t miss Zero1’s biennial this September to December and let us know in the comments how your organization has used technology to engage its audiences.

Interested in putting together your own hackathon? Check out NetSquared’s tips for creating a successful app-for-good event by Vanessa Rhinesmith.

A version of this post appeared on the TechSoup blog.