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Cultivating a Community with East Bay Center’s Jordan Simmons

Jordan Simmons is the Artistic Director of the East Bay Center for the Performing Arts in Richmond. Having grown up in Richmond and studied piano at the center when he was young, Jordan returned to teach there after earning a music degree from Reed College in Oregon. Jordan has been the artistic director and driving force of the center since 1985.

The East Bay Center for the Performing Arts is a surprising place of discovery.  Here our student artists— through the breadth, depth, and passion of experiencing classical master works and cutting-edge forms from around the world—come to know the world’s great performance traditions, the beauty of one’s neighbor, a calling in life, and the life of the mind, in addition to the spark of young imagination.

Through the active creation of original music, film, theater, and dance, coupled with self-determined community projects, we emphasize the cause of social justice, the hard work needed to prepare, the skills to create, and the courage to perform. We will soon open our completely restored building and with this new capacity, over the next 50 years, we plan to reach 75,000 more youth to carry on this work of discovery.


Jordan was interviewed by Jessie Dykstra, East Bay Fund for Artists Coordinator at The East Bay Community Foundation and a 2013-14 EAP Fellow.

JD: Let’s start with how you began your work with the Center and your transition to leadership.

JS: I was a student at East Bay Center when it first opened following the assassination of Dr. King. In 1978, after graduating from college, I came back to Richmond, and was hired as a faculty member by my former teacher – Richard Letts – who was at that time the Center’s general director.

During that period, the Comprehensive Employment Training Act (CETA) was alive, and there were a series of police brutality suits in Richmond that had a huge impact on the community. One of the first things that I understood at that time – as both a very personal and a larger life lesson – was that we don’t control everything.  In other words, communities like ours were vulnerable to external forces as well as historical forces.

Between ’78 and ’85, I went back and forth between Richmond and Salvador, Bahia doing field work with Brazilian musicians, activists and their communities. I worked in a neighborhood that was struggling to assert self-identify and self-determine their cultural values during the end of military dictatorship, all in light of historical issues with systemic violence and racial oppression. It was during a period that some called an abertura, or “opening.” So it was very important for me to see and to be part of what was happening in Salvador. Race, culture, class, art – all of these elements were part of the dialogue there in both a distilled and intense way.

East Bay Center hit a particular financial crisis in 1984. Following the police brutality suits and the loss of income to the cities from Prop 13, our income dropped. We also moved to the historic downtown area (where we are now), but downtown was a ghost town that was off-limits territory after dark. Suddenly there were no more middle class students coming here. So the budget ultimately went down from $400,000 to about $120,000, and we had back-taxes owed to the Federal Government.

There was also a struggle in those days (early 1980’s) to define the boundaries of a “community art” program. Society was asking: Who gets to study art? Whose art should be studied? Who should be teaching it? These questions were mixed in with our questions about: What do you do with young people when there are distractions in a society that is becoming more complex? What do we need from traditional art forms? And then what is the generative dialogue with the community? Some of these questions belonged to the time and some of them – it seemed – belong to the ages.

Ultimately, we came to understand that what the community needed and wanted interacted dynamically with what the faculty and artists of the Center had as a vision. And that dialogue has remained at the heart of what is a community-based organization – a generative engine of a program demanding attention to dialogue with its community.

JD: So what came out of that period of generation for you?

JS:  We understood that the community wanted multiple things. They wanted a place where their children could practice arts that reflected their family heritage, but also try forms that reflected other heritages. They wanted youth to be able to find their gifts, but they also wanted to be prepared for the highest levels of academia and professional life. They wanted to find pride in place. They wanted to know and tell the stories of their families, of this neighborhood, and the conflicts and injustices of society here in this city. They wanted to see work that had production value and artistic depth, and they wanted to make their own art.

That dialogue drove the program structure that arose, and in that sense it also drove the jobs that people like me had to learn to do.

I was brought up to know literature and dramatic forms, to study certain kinds of music, and write and teach those things. But I certainly wasn’t prepared for the day-to-day issues of… well, I don’t even call it leadership. It’s the responsibility that my colleagues asked me to take on.

It’s like being part of a group that’s getting ready to eat together – somebody has to wash dishes, somebody has to go shopping for groceries, somebody chops wood, carries water, that kind of thing.  You need to be useful – moving from principles and values into program ideas, moving from program ideas to exploration of what resources you have, and determining what you have to work with.

I’m very lucky that I’ve been able to see the evolution of the Center several times in these decades as things happened. In 2002, the bottom fell out again, and we went from one budget size to almost half.  This was after growing for 17 years, following our path, creating works, telling the story of Richmond, adding curricular structure, being involved in the school district and working with them to promote public education.  All those things had been growing for 17 years, and so that was an eye-opening point, remembering that we don’t control every thing. Humility, I guess.

When you’re forced to cut your budget or reduce your scale, you’re not just exploring and developing, but you’re making a stance about what’s worth saving and focusing on the things that represent those years of struggling and research and dialogue. For us, that became the Young Artist Diploma Program and the mission of engaging of young peoples through the discipline and inspiration of global art forms. The idea was not necessarily focused on getting to a conservatory level, but that through our program youth were gaining a vision of themselves and their community.

JD: So in reflecting back, were there specific roles that you felt like you played, things that you were learning individually as a leader?

JS: With our kind of mission, it always seemed to me that in order to be a leader, you had to be mindful of listening to community dialogue and trying to support that dialogue. And sometimes that meant taking criticism or developing a new vocabulary or language. It also meant being clear about the values of the institution, which meant sometimes saying “no” to some people. You try to advocate for the small decisions that support the larger ideals. So in that sense, I have always been challenged to keep in mind that all of us individually have to be strong, but collectively we have to keep going back to that dialogue. And that has become part of the culture of the institution.

Personally, I have continued to develop myself as a performer and teacher. In order to be part of the community dialogue honestly, I had to give whatever time I could spare to my own practice and teaching, my own growth and understanding. And that of course is an endless thing, but it keeps one young!

I would say the privilege I’ve been allowed was to be a representative of this group. There are folks in this organization who are my elders, like older brothers and sisters, and I have been asked to represent us wherever in the world I have to go, whether to West Africa to organize a performance, or the mountains of Mexico to research curriculum, or New York to plan with supporters. I have had to learn about the world and then come back. So that has been for me a challenge – and a privilege– to go out, try to distill those forces, and then bring them back to work out together.

JD: What would you say are the parts of the job you wish you could do all the time and the parts of the job you wish you didn’t have to do?

JS: I came back to the Center in 1978 to be teacher. Being a teacher also means being a student. As a teacher one is always growing, and when I have time for a class or a project, that is something I am most happy about. Being with young people is endlessly inspirational and beautiful.

I really enjoy now seeing the 30-somethings, that mid-generation of alumni who are returning here as faculty and staff to take up layers of responsibility. I really like seeing that the culture here is growing and changing and becoming more mature. It doesn’t have to fight the same battles we had to fight. It has new struggles to overcome – new challenges.  I am watching those colleagues develop themselves and contribute to this community and institution. It’s exciting to see that the younger generation is building, broadly and deeply sinking their roots, and they then have new ideas.

JD: I’m curious to know what you are seeing right now in the Bay Area arts community, how you are feeling about working as an arts professional and where you see the community going from here?

JS: I actually have little to say about that! Maybe twenty years ago I did, when I had more bouncy energy.  But I don’t really think of myself as an “arts professional.” I am striving to be a better musician and maker of theatre; I am striving to be a better teacher and student. And I’m really striving for the Center to have ever more integrity in what it does, that we accompany our young people where they are, and that we don’t compromise our values or integrity of artistic training. Maybe if we work on that really hard here, we can be a good example to other organizations.

I think society struggles with the difference between art as commodity versus the opportunity for every kid and every person to experience art and to discover their gifts, to have the time and wherewithal to participate in art and not just take it in through passive media. And I know there aren’t that many places that do work in that realm that continues to be heard. But I have no magic wand or crystal ball.

JD: So, it’s more about what you’re doing now versus trying to anticipate what may come next?

JS:  Yes, there are a lot of smart people who have time to anticipate and show the trends and all of that. I think no matter how that happens that we want young people to value this complex environment and be ready for those changes that are happening both in art and institutions, in art production, art appreciation, art funding, or whatever it may be.

I remember asking one of my teachers many years ago what he thought about certain theoretical questions regarding intonation and scale. He looked at me and smiled and said, “Do you want a nineteenth century answer, the twentieth century answer, or the answer that’s coming?” By that he meant that over the ages we’ve had certain theories about major and minor scales, chromatic scales, and pitch, rhythm, timbre – and tried to decide which were sophisticated. And so we can make theories about these things, but in reality we’re all trying to be more human in our institution and more attentive to young people’s growth and discovery. And, I think we have to concentrate on that.

JD: I’ll close with this question: For the students in your community or anyone else who might be considering work in the arts, do you have any words of wisdom you would give them?

JS:  Fundamentals are always good. And following your own calling – finding out what is your gift or your love. What’s calling you to work hard? Then take time to make the effort, because that effort is rewarding.  We all want to be good; nobody has to try to want to be good. So, then you have you have to pay attention to what is really feeding you, so that you can go back to your fundamentals and strengthen yourself as an artist.

Be open to change and to the struggle of the tough times as well as the good times. And enjoy them because ultimately your evolution is a response to both.
There’s a quote, “Does the path choose the walker, or does the walker choose the path?” I don’t know, but the point is that every day we have to wake up and ask.


 

Jessie Dykstra

Jessie Dykstra Photo by Kegan Marling

Jessie Dykstra is the coordinator of the East Bay Fund for Artists at the East Bay Community Foundation. She is also responsible for managing the Foundation’s scholarship programs and supporting the grants administration process. Before joining the Foundation Jessie was an institutional fundraising consultant with Quinn Associates, an arts management consultancy serving small and mid-sized organizations in the Bay Area. She previously held positions in Development at The Wooden Floor and the California Institute of Integral Studies. Jessie is a candidate in the MBA program at the Lokey Graduate School of Business at Mills College.

Cultivating a Community with East Bay Center’s Jordan Simmons is part of the series The Heart of It: Stories from Leaders in the Bay Area Arts Community, an EAP MADE Project. Learn more about the series by visiting the MADE page in our website.

Executive Director Roadmap: Insights into OCMA’s Lori Fogarty

Executive Director, Lori Fogarty, is leading Oakland Museum of California (OMCA) in groundbreaking transformation of its’ art, history, and natural sciences collections. With more than twenty years of the museum experience Fogarty previously served as director of the Bay Area Discovery Museum in Sausalito, where she oversaw a successful $19.5 million capital campaign and expansion project. She also spent twelve years at SFMOMA in multiple positions including senior deputy director, deputy director of Curatorial Affairs, and associate director of development. Fogarty graduated summa cum laude and Phi Beta Kappa from Occidental College in Los Angeles in 1984. In addition to her professional background, she has served on the boards of Enterprise for High School Students, the Children’s Day School in San Francisco, and the Association of Children’s Museums. She is currently on the board of Head-Royce School.

Lori was interviewed by Jessie Dykstra, East Bay Fund for Artists Coordinator at The East Bay Community Foundation and a 2013-14 EAP Fellow.


JD: What experiences that happened along the way helped get you to where you are today?

LF: I definitely think some of it was luck. Every institution that I’ve joined – the Music Center, SFMOMA, Bay Area Discovery Museum, and then the Oakland Museum of California – was at a real moment of inflection, of change and growth. I first started at SFMOMA when it was in the old building on Van Ness Avenue. But we knew a new facility was on the horizon with a Capital Campaign in the near-term, and that institution grew and transformed so much during the period I was there. So I think I have had incredible good luck to be with institutions that were on a growth trajectory.

Early in my career, I also had really fantastic bosses and mentors that I learned so much from. And then I think you just have to do a really good job. You have to work really hard, you have to prove yourself, and you have to be a positive asset no matter where you are in the organization – I started out as an administrative assistant!

But within these institutional roles, I would put myself forward. I remember an important moment at SFMOMA when I was still in Development and we were starting a strategic planning process. I raised my hand and said I was happy to help coordinate it – above and beyond my job – and that really positioned me for a next step. You have to keep your eyes open for those opportunities, so that even within an institution – and certainly when opportunities come to take the next step with another organization – you are brave enough to go after those opportunities. So I would take some credit for hard work, but a lot of good fortune, too.

JD: What pieces of advice would you give someone who wanted to move to a director level one day?

LF: Again, I think you have to look for opportunities to play a leadership role, at any level. I’m a huge believer that there are people within the middle management level of every organization that really make a difference. And they usually, show a great attitude. I recently read about the idea of being “emotionally expensive”; there are people within organizations that are a real drain on the culture and morale – they’re high maintenance. It’s very rare that those people get into leadership because they’re not advancing the goals of the organization. So I think you have to show that you’re not just there for your own career or individual function, but demonstrate every day that you’re committed to the organization as a whole.

Honestly, as a former English major, I think communication skills are really critical. People who are good writers and present themselves well in a public setting – those fundamentals go a long way. Yes, graduate degrees and experience can be important, but I think “soft skills” around communication, demonstrating leadership, being a positive catalyst for morale and organizational culture – those are the things that, for the staff I supervise, make all the difference.

JD: Looking back at all of those building experiences, what do you think has prepared you best for the job you have now?

LF: The people I’ve worked with have prepared me well – both on the staff and board. This may sound silly, but I was writing a thank-you note this morning to someone who had opened their home for a donor event, and it made me remember back to early in my career at SFMOMA. The Director of the Museum went to great lengths to make personal touches; etiquette was really important to him. Those little details make a difference, especially in fundraising and relationship-building. That was a really important model to have at an early stage in my career, and there were many other people I was able to observe who really excelled in their positions.

I would say that being in a Director role involves such a diverse set of tasks, responsibilities and skills. For example, take financial and budgeting oversight. Early in my career I would have thought, “I don’t know how to do that – I was terrible in math! I was an English major!” But I do a lot of that now, and a lot of fundraising; personnel management is also a huge part of the job. I think you have to be very ready, knowing that it’s going to be all of that. There will some parts of the job that you’re comfortable with, and some parts that you’re not. So you have to work hard at the parts that are new and seek out experience and exposure where you may not have had it before.

I also look to colleagues at other institutions. I try to keep a strong network of other museum directors and have always remained very close to the organizations I’ve left. I continue to turn to colleagues that I haven’t worked with for 15 years and ask: Do you have a job description for this? Do you know anybody who would be good at that? I think you need to look very deliberately within your network for what you can learn.

JD: For those significant changes that have happened in the museum, how have you personally, in your leadership role, managed those very big changes?

LF: Well, there were hard moments! I think back to a few years ago when I read the book Game Change, which told the story of the 2008 presidential campaigns. Something that was a revelation to me was reading that one of the big advantages of the Obama campaign was that he had a really solid team that was on the same page, with shared goals and values. Within the Clinton campaign, there were huge egos and people with tons of experience, but a lot of in-fighting. So one of the things I’ve learned in going through these huge changes is that you do not do it alone. No director or leader can go through it single-handedly – the idea of “heroic leadership” is outdated. Instead you have to find really good people to work with who you trust– people who can be brave and make tough decisions with you. And through that, you really create a sense of team. 

So one of the things I’ve learned in going through these huge changes is that you do not do it alone. No director or leader can go through it single-handedly – the idea of “heroic leadership” is outdated. Instead you have to find really good people to work with who you trust– people who can be brave and make tough decisions with you. And through that, you really create a sense of team.

When we were going through the gallery renovation, I brought in people who were very bold and helped me face what we needed to do. With the transition in our operations from the city, I hired a consultant to be my partner through the whole process, and also brought in the senior staff and said, “We’re doing this together, and I need everyone’s best thinking.” And that’s the leadership culture I’ve tried to build, in that the six members of the executive team aren’t only looking at their specific function and trying to be an advocate for their own department, but they are sharing in the leadership of the institution. They are accountable for doing what’s best for the museum as a whole. Sometimes the challenge for me is having the desire to make everybody feel good and make everything okay– kind of the “good mom” complex. But you can’t do that. You have to build leadership from all levels of the organization, as we were talking about earlier, and then create a team that really works as a team.

JD: Let’s close by talking about what you would like to leave as your legacy, whether with this institution or more generally. What would you consider to be “success” for yourself?

LF: I would start with two things. On the organizational level, I’d like to have left every organization I’ve worked for better for my having been there – to have taken OMCA to the next level. And if I can help the Oakland Museum to claim a truly vital, trusted role as a resource for this community, particularly the very local community, that would be what I would consider success.

For the field at large, I hope the Museum can serve as a model, that people could say that we are an example of a museum that truly is connected to its community. And I’d like to see us go much further on that path.

More personally, I try really hard to be a good mentor to people. I want the people I work with to feel valued and respected – that this is a good, healthy place to work. And for the people who are serious and really committed to growing in their careers, I hope I can be a help and inspiration for them, like many people have been for me in my career.

And in all of that, I hope I can stay sane and healthy myself! I have two kids, and when I thought about what has prepared me best for my role as a director, I thought of parenthood. There have been many lessons learned on the job – in both areas. And I think being a parent has provided some enforced balance for me. I could do this job 24 hours, 7 days a week – but I have to go home and be Mom. The year we were going through the transition with the city was also my son’s senior year of high school, and I remember leaving really challenging negotiations with the city and then going on a college visit. And it was really hard on one hand, but on the other hand it gave me perspective. So I also hope that my family will stay safe and sane through this journey, too.

 

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Jessie Dykstra

Jessie Dykstra Photo by Kegan Marling

Jessie Dykstra is the coordinator of the East Bay Fund for Artists at the East Bay Community Foundation. She is also responsible for managing the Foundation’s scholarship programs and supporting the grants administration process. Before joining the Foundation Jessie was an institutional fundraising consultant with Quinn Associates, an arts management consultancy serving small and mid-sized organizations in the Bay Area. She previously held positions in Development at The Wooden Floor and the California Institute of Integral Studies. Jessie is a candidate in the MBA program at the Lokey Graduate School of Business at Mills College.

Executive Director Roadmap: Insights into OCMA’s Lori Fogarty is part of the series The Heart of It: Stories from Leaders in the Bay Area Arts Community, an EAP MADE Project. Learn more about the series by visiting the MADE page in our website.